With effective marketing and branding, a non-profit organization is better able to accomplish it’s Mission and achieve sustainability. In this post Leah Lamb shares insights, gained over many years, to help non-profit leaders optimally market and brand their organizations.
While many large non-profits get marketing and branding right, I think that the vast majority of small and mid-sized non-profit organizations don’t. What separates the non-profits that do from the ones that don’t? It depends, I’ve observed over the years, on these things: Leadership, tapping into their resources, and having an entrepreneurial spirit. Again, many large non-profits do a great job with marketing and branding, in most cases because they’ve budgeted for these things. Some in fact do as good a job as large companies like Coca Cola, Frito-Lay, and other major brands in this area.
Read More Non-profit Marketing: Insights from a Seasoned Pro