“Branding is the culmination of everything that you do . . . You have to make customers care and make them realize that they need your service in their everyday lives. A brand is key to communicating your unique value and building a loyal and consistent customer base.”
LeVon Lewis
“Do what you have always done and
you’ll get what you have always got.”
Sue Knight
Branding mistakes Non-Profits should strive to avoid
- Link: 5 Major Branding Mistakes That Small Businesses Make (LaVon Lewis)
While branding isn’t a life or death part of a non-profit’s operation, as the title of this post hints at, branding and effective marketing can separate survivors from thrivers. What non-profit or small business is content to just struggle and survive? Effective, mistake-free branding will help an organization succeed.
Below are the most common branding mistakes that Lewis, Pres./Co-Founder at PDG Branding & Marketing, has seen over the years. Too many Startups, Small businesses, & Non-profits make them.
A branding guru, the firm Levon Lewis leads has built over 1,200 brands in 17 years. He explores the five branding mistakes in a fine Linkedin post.
- Not Understanding the Power of a Brand
- Lack of Positioning
- Underestimating the Power of Design
- Lack of Brand Identity
- Over-defining the Brand
Better outcomes through Best Practices (Non-profit leaders)
Your Outcomes Well
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