A non-profit’s sustainability is greatly benefited when they can fundraise successfully.
In this post, Leah Lamb shares what allows fundraisers to be highly effective. Her experience as a seasoned professional allows her to clearly capture what allows fundraisers to go beyond just surviving – and thrive.
What qualities and factors explain the success of the best fundraisers? I’ve worked in the non-profit sector for over 25 years. I would cite five habits which allow the best fundraisers to flourish.
- Connecting with people. In general, fundraising is people driven. As I noted in my last post, people generally give to people, not causes or organizations. A fundraiser who isn’t able to connect well with others isn’t generally going to do too well. In getting an organization’s message across, a good fundraiser is able to compel people to get involved and give.